See what’s ahead.
Know what to do next.
Growing a business creates financial questions that accounting alone can’t answer.
Can we afford the next hire? Why are margins changing? How much cash will we need six months from now? Should we open another location? Take on debt? Make an acquisition? Distribute cash or reinvest it?
H2 Advisors provides Fractional CFO services that help business owners answer those questions with financial analysis, experience, and a clear strategy.
Senior financial leadership focused on the decisions that shape your business.
Turn financial information into action.
Accounting tells you what happened.
A CFO helps you decide what happens next.
H2’s Fractional CFO team works alongside business owners and leadership teams to turn financial and operational information into better-informed decisions.
We develop forecasts, analyze profitability, monitor cash flow, establish meaningful KPIs, evaluate strategic opportunities, and help leadership understand the potential financial impact of the decisions in front of them.
That might mean determining whether you can afford to add employees.
Understanding why revenue increased while cash declined.
Modeling a new location before committing capital.
Preparing for a conversation with your bank.
Or understanding what needs to change today to support the owner’s longer-term goals.
Our role isn’t simply to produce another report.
It’s to help you make better decisions.
You’ve outgrown financial reporting. Now you need financial leadership.
You may be ready for Fractional CFO support if:
- Revenue is growing, but cash isn’t keeping pace
- You don’t have a meaningful financial forecast
- You aren’t sure which customers, services, products, or locations are driving profitability
- Major financial decisions are being made primarily on instinct
- Your reporting tells you what happened but doesn’t help you understand why
- You’re considering significant hiring or capital investment
- Your bank is requesting projections or more detailed reporting
- You’re considering an acquisition
- You want to better understand the drivers of business value
- You’re beginning to think about an eventual exit
You don’t necessarily need another full-time executive.
You may need a stronger financial decision-making process.
Stop managing your business through the rearview mirror.
Historical financial information is important. But you can’t manage tomorrow with yesterday’s numbers alone.
We build forward-looking financial models designed to help you understand where the business may be headed and how different decisions or assumptions could affect the outcome.
Depending on your needs, that can include:
- 13-week cash flow forecasting
- Annual operating forecasts
- Multi-year financial projections
- Revenue and margin modeling
- Working capital analysis
- Debt and capital planning
- Hiring and compensation modeling
- Scenario and sensitivity analysis
Instead of waiting for a cash constraint to appear, forecasting can help you identify potential pressure points earlier.
Instead of evaluating a major investment on instinct alone, scenario modeling can help you understand a range of potential financial outcomes before committing capital.
The goal isn’t to predict the future perfectly.
It’s to make better decisions with a clearer view of what could be ahead.
Know what actually drives your business.
Revenue and net income only tell part of the story.
Every business has a handful of financial and operational metrics that have an outsized impact on performance. The challenge is identifying them, measuring them consistently, and making them visible to the people responsible for improving them.
We help leadership teams develop KPI reporting that connects financial performance to the underlying drivers of the business.
Depending on the company, that might include:
- Gross margin by service, product, or location
- Revenue per employee
- Labor utilization
- Customer acquisition economics
- Backlog and pipeline
- Working capital
- Accounts receivable trends
- Recurring revenue
- Customer concentration
- Project profitability
- Cash conversion
We don’t believe in dashboards filled with numbers simply because the data exists.
We focus on the information that helps you manage the business.
Put numbers behind the big decisions.
The most important financial decisions rarely happen during the monthly close.
They happen when you’re deciding whether to hire, expand, borrow, invest, acquire, restructure, or eventually sell.
H2 provides financial analysis and scenario modeling to help leadership evaluate those decisions before committing resources.
We can help you think through questions such as:
- What could this investment mean for cash flow?
- What happens if growth accelerates — or slows?
- Where is the business generating its strongest margins?
- Should we finance this purchase or use available cash?
- What could a change in pricing mean for revenue and profitability?
- How might an acquisition affect earnings, cash flow, and debt capacity?
- What does the business need to look like in three years to support the owner’s goals?
The objective isn’t to replace entrepreneurial judgment.
It’s to give that judgment better information.
Be prepared when the stakes get higher.
As companies grow, financial decisions become more consequential.
Lenders may request more detailed reporting and projections. Capital structures become more complex. Acquisitions require modeling. Investors may want a deeper understanding of historical performance and future expectations. And owners considering an eventual exit need to understand how today’s decisions could affect tomorrow’s business value.
H2’s broader advisory platform gives our Fractional CFO clients access to capabilities that extend beyond traditional CFO services.
Our team can assist with:
- Bank financing and lender communications
- Debt capacity analysis
- Capital planning
- Acquisition modeling
- Due diligence preparation and support
- Business Valuation
- Transaction readiness planning
- Exit planning
- M&A advisory
Sometimes the question isn’t simply:
“How is the business performing?”
It’s:
“What are we building toward?”
Senior financial leadership, scaled to your business.
Many privately held companies need CFO-level thinking well before they need a full-time CFO.
Our Fractional CFO engagements are structured around the complexity of your business, your leadership team, and the decisions you’re facing.
For some clients, that means an ongoing role alongside ownership and management.
For others, it means more intensive support during a period of rapid growth, financing, acquisition, restructuring, or preparation for a future transaction.
And because H2 also provides accounting, tax, Business Valuation, and M&A advisory services, your CFO isn’t operating in a silo.
Your financial strategy can connect to the entire lifecycle of the business.
CFO advice with
a broader perspective.
Built around the decisions that matter.
We don’t measure success by how many reports we produce. We focus on helping ownership and leadership better understand the financial implications of the decisions in front of them.
Plan beyond the monthly close.
Forecasting, scenario analysis, KPIs, and strategic planning give management a better view of what could be ahead.
Accounting + Tax + Fractional CFO + Business Valuation + M&A
Financial decisions don’t happen in isolation. Growth affects cash. Capital decisions can affect taxes. Financial performance influences business value. H2 brings those perspectives together.
A perspective that extends beyond the monthly numbers.
Our Business Valuation and M&A experience gives our CFO team insight into the financial and operational factors buyers, lenders, and investors commonly evaluate when businesses pursue financing or strategic transactions.
The right level of financial leadership.
Our involvement can scale with the size, complexity, and stage of your business.
Business strategy and owner objectives are connected.
For privately held companies, business decisions and owner decisions are often intertwined. Our approach considers both.
Financial leadership connected to the entire business lifecycle.
Most advisors see one piece of your business.
H2 brings accounting, tax, Fractional CFO, Business Valuation, and M&A advisory together — connecting the financial decisions you make today with where you want the business to go tomorrow.
Your Fractional CFO sits at the center of that progression, turning historical financial information into forward-looking strategy while keeping the bigger picture in view.
Accounting + Tax
Build the financial foundation.
Fractional CFO
Turn information into action.
Business Valuation
Understand and build value.
M&A Advisory
Realize what you’ve built.
One firm. Every stage of the business.
Answers to the questions
we hear most.
A Fractional CFO provides senior financial leadership on a part-time or outsourced basis. H2’s Fractional CFO services can include forecasting, cash flow management, budgeting, KPI development, financial analysis, scenario modeling, banking support, capital planning, strategic decision support, and transaction preparation.
Accounting primarily organizes historical financial information and provides management with visibility into how the business has performed. A Fractional CFO uses financial and operational information to look forward — helping leadership forecast results, manage cash, evaluate capital allocation, analyze profitability, and make strategic financial decisions. Accounting tells you where you’ve been. Fractional CFO helps determine where you’re going. The two functions work best when they’re connected.
Often, no. Many privately held businesses benefit from CFO-level expertise well before the size or complexity of the organization warrants adding a full-time CFO. A fractional model provides access to senior financial leadership while allowing the level of involvement to scale with the needs of the business.
Yes. H2 can work alongside an internal accounting department, bookkeeper, controller, or outside CPA. The Fractional CFO role generally sits above the day-to-day accounting function and focuses on analysis, forecasting, planning, performance management, and strategic financial leadership.
Yes. H2’s combination of Fractional CFO, Business Valuation, tax, and M&A advisory capabilities can be particularly valuable for owners considering a future transaction. Our Fractional CFO team can help improve management reporting, establish meaningful KPIs, develop forecasts, analyze profitability and cash flow, evaluate growth initiatives, and help management prepare for the financial demands of a future transaction. If and when an owner decides to pursue a sale, H2’s M&A team can provide separate transaction advisory services.
No. H2’s Fractional CFO services are management advisory services and do not include audits, reviews, compilations, or other attest or assurance services.
Better information. Better decisions.
Better outcomes.
Bring forward-looking financial leadership to the decisions that shape your business.